theordinary.com · skin-care
The Ordinary is barely visible. AI names you on just 39% of buyer questions.
By engine
| Claude | named on 1/5 | avg position 1.0 |
| ChatGPT | named on 3/5 | avg position 2.3 |
Who owns this shelf
| 1 | CeraVe | 7/10 |
| 2 | La Roche-Posay | 5/10 |
| 3 | SkinCeuticals | 4/10 |
| 4 | The Ordinary you | 4/10 |
| 5 | Avène | 3/10 |
| 6 | EltaMD | 3/10 |
| 7 | Naturium | 3/10 |
| 8 | Cetaphil | 2/10 |
What AI said, question by question
“best skincare brands for sensitive skin”
absentClaude · CeraVe, Cetaphil, Aveeno, Vanicream, Dermalogica, Clinique, Augustinus Bader, Neutrogena, La Roche-Posay, Avène
“best skincare brands for sensitive skin”
absentChatGPT · Vanicream, CeraVe, Cetaphil, Eucerin, Aveeno, Simple, Aquaphor, La Roche-Posay, Avène, Bioderma
“what skincare brand should I buy for anti-aging”
absentClaude · SkinCeuticals, Obagi, PCA SKIN, Skinbetter Science, SkinMedica, Revision Skincare, EltaMD, RoC, e.l.f., Bioeffect
“what skincare brand should I buy for anti-aging”
named · avg #2ChatGPT · CeraVe, The Ordinary, The Inkey List, Neutrogena, Olay, La Roche-Posay, Paula's Choice, RoC, SkinCeuticals, Alastin
“best vitamin C serum under $50 for hyperpigmentation”
absentClaude · Timeless, SkinCeuticals, Mad Hippie, TruSkin, Kiehl's, Naturium
“best vitamin C serum under $50 for hyperpigmentation”
absentChatGPT · Timeless, CeraVe, L'Oréal, Vichy, Rohto Melano CC, Naturium
“best retinol for beginners with sensitive skin that won't cause purging”
absentClaude · Medik8, Prequel, CeraVe, La Roche-Posay, Sunday Riley
“best retinol for beginners with sensitive skin that won't cause purging”
named · avg #4ChatGPT · CeraVe, Olay, Avène, The Ordinary
“is The Ordinary any good”
named · avg #1Claude · The Ordinary, The New Knew
“is The Ordinary any good”
named · avg #1ChatGPT · The Ordinary